Our Story

about us

D2C Brand of Fine Diamond Jewelry

With VVS Jewelry Store, we’ve built a clever, customizable jewelry line that morphs with you. We’re manufacturers of all type of precious jewelry and watches, serving to customer all over the world. Crafted from the finest materials and precious stones, VVS’s contemporary fine jewelry can be modified to match your mood, no matter where you are.

Precious metals

Our values

The world is our home and we are called to leave it better than we found it. Everything we do, from creating sustainable products to building communities, is based on that principle. When you buy VVS jewelry, you’re supporting our artists and helping them make their lives, and the lives of their families, better.

Our philosophy

Built on the idea that life is yours for the making, VVS Jewelry Store is a fine jewelry D2C brand that, in its modularity, empowers you to live exactly as you are in a world of limitless possibilities.

VVS

Anything less is

simply unaccepted

the foundations

Beautiful jewelry accessible to everyone

Whether you’re looking for minimal earrings, danglers that make a statement, or necklaces that draw the eye, you’ll find something you love, at a fair price.

We make it our business to bring you heirloom-quality pieces at a non-scary price

Earrings

Bracelets

Sale!

10Ct TDW Lab Grown Diamond Tennis Bracelet in Solid Gold | DEF VVS/VS Quality
From $3,199.00

This product has multiple variants. The options may be chosen on the product page
10k Solid Gold Natural Moissanite Diamond Low Profile 4 Prong Tennis Bracelet 4ct
From $300.00
baguette Moissanite Tennis Bracelet ・ Bracelets ・ Moissanite Tennis Bracelet ・ Round Moissanite Tennis Bracelet ・ Tennis Bracelet

This product has multiple variants. The options may be chosen on the product page
10K Solid Gold Round Cut Moissanite Diamond 13mm Iced Out Cuban Link Bracelet For Rappers
From $950.00
10k White Gold Cuban Bracelet ・ 20MM Cuban Bracelet ・ 20MM Cuban Necklace ・ 925 Silver Cuban Bracelet ・ bust-down chain bracelet ・ Cuban Bracelet ・ Cuban Bracelets ・ cuban link bracelet ・ iced moissanite bracelet ・ Iced Out Cuban Bracelet ・ iced out cuban link bracelet ・ Mens Cuban Bracelet

This product has multiple variants. The options may be chosen on the product page

Rings

12mm Full Iced Out 18K Solid Gold Customized Hip Hop Band Ring
From $430.00
bigg custom ring ・ bustdown ring ・ championship name ・ christmas birthday gift rings ・ custom initial ring ・ customized icy ring ・ iced out jewelry ・ iced out rapper ring ・ iced out ring ・ Statement Rings ・ vvs diamond ring ・ vvs initial ring ・ vvs name ring

This product has multiple variants. The options may be chosen on the product page
14k Real Solid Gold Mens Ladies Moissanite Diamond Heart Iced Out Ring
From $405.00
bigg custom ring ・ bustdown ring ・ championship name ・ christmas birthday gift rings ・ custom initial ring ・ customized icy ring ・ iced out jewelry ・ iced out rapper ring ・ iced out ring ・ Statement Rings ・ vvs diamond ring ・ vvs initial ring ・ vvs name ring

This product has multiple variants. The options may be chosen on the product page
14K Solid Gold Iced Out Moissanite Diamond Customized Ring
From $2,470.00
bigg custom ring ・ bustdown ring ・ championship name ・ christmas birthday gift rings ・ custom initial ring ・ customized icy ring ・ iced out jewelry ・ iced out rapper ring ・ iced out ring ・ Statement Rings ・ vvs diamond ring ・ vvs initial ring ・ vvs name ring

This product has multiple variants. The options may be chosen on the product page

Cuban Chains

15mm Ball Chain – fully iced out with moissanite chain in 10kt gold
$9,800.00
10MM Solid Cuban Chain Made in 925 Silver Iced Out with Moissanite Stone
From $800.00
14k gold plated cuban chain ・ Cuban Bracelet ・ hiphop chain ・ miami cuban link chain ・ moissanite cuban necklace ・ round shape moissanite cuban

This product has multiple variants. The options may be chosen on the product page
13mm cuban chain made in 925 silver iced out with moissanite stones
From $1,250.00
14k gold plated cuban chain ・ Cuban Bracelet ・ hiphop chain ・ miami cuban link chain ・ moissanite cuban necklace ・ round shape moissanite cuban

This product has multiple variants. The options may be chosen on the product page